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    ※Works in my former workplace graf (a design studio)

    haco. taiso

    movie direction, planning

    2011

    “haco.” is a fashionable mail-order catalog published by a Kobe-based direct marketing company FELISSIMO CORPORATION.
    The aim of this catalog is to build a long lasting relationship with the customers by fostering a positive lifestyle culture. Therefore “haco.” has pages not only to promote the products but also “culture pages” which would inspire a rich and fulfilling life.
    As a member of graf, I was involved in some planning and creation from the 2009 issue “haco.22”. In the 2011 issue “haco.27” and “haco.28”, I participated in the planning and the making of  “haco. taiso(the group exercise)”. We made original music and exercises for this project and made it into a movie, and featured it inside the magazine and on the WEB.
    My proposal of  this project stemmed from my personal wish to give the young generations including myself, who lack exercise, the chance to work out.

    planning, art direction: yosuke okita
    design: yusuke akai(graf)
    client: felissimo corporation

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