Narrative ‘11
2011｢TOOLS for LIVING（暮らしのための道具）｣をコンセプトに掲げる、grafのオリジナルファーニチャーシリーズ、“Narrative”。graf立ち上げ当初から続くこの家具シリーズの2011年・新作発表に際し、広報物のアートディレクションを担当しました。
“Narrative‘11” のテーマは｢集う｣。｢家具は、人が出会い、関係性が育まれ、新しい物語が生まれるための起点であり、家具自体が主役ではない。｣というこの家具シリーズの持つ考え方を明確にするために、2枚組のポスターの一方を、日々の暮らしをイメージさせる写真で構成しました。
カメラマンと共に数日間に渡って暮らしをたずねる旅をして出来たビジュアルは、家具制作者のピュアな思いを乗せることに成功したように思います。
creative direction: takashi matsui (graf)
art direction: yosuke okita
design: yosuke okita, yusuke akai (graf)
Narrative ‘11
2011Using "Tools for living" as a concept, graf designed their original furniture series "Narrative". I was in charge of the art direction of the PR materials from “Narrative 11”, the new products released in 2011.
“Narrative 11” was based around the word “gathering” as their theme. Constituting a 2 poster set,one of which utilized a series of photographs of people's daily lives. I did this to show the philosophy of this furniture series clearly, which is defined as “Furniture is not a main character itself, but is a stage on which to meet with people and cultivate a relationship with them, and to become a starting point for a new story to be born.”
I believe that by traveling for several days together with the photographer and visiting people in their usual lives, we were able to communicate the furniture designer’s pure feelings in the visual image.
creative direction: takashi matsui (graf)
art direction: yosuke okita
design: yosuke okita, yusuke akai (graf)
