branding, graphics, logo


    Leather brand "RETHAEL" using high-quality "Tatsuno leather" by a tannery (leather manufacturer) in Tatsuno City, Hyogo Prefecture. 
    In launching the brand, we were in charge of branding such as concept making, naming, logo designing, visual direction, and designing various public relations materials.

    art direction & graphic design: attitude inc.
    photography: Shinko Tsujimoto
    client: Lelip Co., Ltd.