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    ※Works in my former workplace graf (a design studio)

    mano

    web

    2012

    “MANO” is a Tokyo-based fashion brand of an apparel company, RENOWN INCORPORATED. I was in charge of the art direction of this brand’s website renewal.
    I derived 3 keywords, “elegance”, “politeness” and  “faithfulness” from the name “MANO” which means “hand” in Italian. Therefore I decided to take a photo of the clothes fitting perfectly inside a box and use it as the main visual. After that, I built on the whole website design keeping the aesthetic that the main visual contains.
    The completed main visual was also used for many materials, such as the store’s interior design.

    art direction: yosuke okita
    design & coding: colors inc.
    client: RENOWN incorporated

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