art direction

    2014 -

    I am in charge of the art direction of a brand-new fashion brand "WEEKEND PEOPLE".
    The concept of the brand is "Enjoy a pleasant life with food, conversation and clothing.".
    We named the style of this brand "delicious fashion" and I set the goal to take pictures that people can feel not only the visual stimulation but also the taste, smell  and sound(!) through the pictures on the catalog.

    *"WEEKEND PEOPLE" is in "&myera", a fashionable mail-order catalog published by a Kobe-based direct marketing company FELISSIMO CORPORATION.