We were in charge of rebranding for SUNTEX CO., Ltd. who manufactures and sells equipment related to cutting die for paper containers mainly including automatic bending machines for Thomson blade and laser machines. I came up with the logo as if it is weaving “S” based on the meaning of company name, “Weaving everyone’s feelings (SUN TEX; literally, everyone’s textiles)” and set a theme color as orange that shows up on the base color, gray. I could enhance conventional image and contribute to improve their brand power by consistently applying those tones and manners to their catalogs, website, machines body, and exhibition booth.

    art direction & design: okita yosuke attitudes
    web design: tatsuya tanaka(design SALAD)
    client: SUNTEX CO., LTD.